![]() Therefore, even though I’m a Canadian, I write all my website copy, emails and blogs in American English. Knowing these aspects about your ideal reader may not seem important from the get go, but over time you’ll learn that this knowledge will greatly impact business decisions. If you want to really connect with and build a relationship with a certain audience, you need to know who that audience is of course! If you know exactly who you’re trying to reach, you can be so much more effective in your website style & voice. Often times people who are running a solo businesses or personal blog just take their style and voice, and use that to guide their decision making.īut it’s important to keep in mind that what you like isn’t necessarily what appeals best to your target audience. This is something which tends to get overlooked but will guide all your future decision making, so it’s vital to get clear on exactly who you’re trying to appeal to with your new website. Stop & take action: Download the workbook.įirst, we need to decide WHO your website is for, exactly. ![]() Be sure to keep it handy on your desktop. When you’re designing your website, the workbook will be your gold mine of tailored info that will help you make design and layout decisions. The workbook has places for you to store all your 'homework' and gives extra tips on how to use each of these bits of homework best in your actual site design.Ĭonsider the free workbook to be the vital & perfect companion to this post. In order to help you follow through on these steps, and keep all the vital lessons you’ll learn from this post in one place, I created a free workbook that’s going to make a massive difference in your ability to get this all correct. This post will however make monumental changes in your business if you complete both reading it and following the steps in it. I can guarantee that this guide will do you absolutely no good if you just read it and leave it. I encourage you to STOP reading at each point where it says stop & take action and fully commit to completing the step. In this plan we’ll ensure your SEO, site load speed, content flow, and vital business information is clear and easy to access, as well as pick the perfect template for you, among other things. Is set up to function optimally ( hint: the Google gods favor this) I, of course, suggest you go through each and every step in the order they’re listed to ensure you’re not missing any vital piece of the puzzle.īy following this (seriously in-depth) plan, you can be confident in launching your website. This process which I’ve laid out here in plain, non-fancy-website-jargon English is one which I go through for every single website design client I take on, and any internal projects I complete for myself. How to build a website on squarespace (including design video tutorials!) You can sign up for a free trial of Squarespace here and I also got ya a little off the price, use code PAIGE10 for 10% off your first year. ![]() Thinking of designing for clients? Your clients will thank you for not winging it, too. I promise you, having a coherent website strategy prepared before you even hop on Squarespace will end up both saving you time, and ensure your final website product is the best possible representation of your brand & business. Not to mention, my clear process enables me to knock out a 15 page stunner of a website now easily in a week. Over the years of designing websites, I’ve come up with a complete step-by-step process that ensures I don’t forget any vital bits, and everything is completed according to current best practices. My site SEO wasn’t fabulous, websites would load slowly, my sites brand and voice wasn’t all too consistent, and the actual website design itself would take foreverrrrr. This lack of clear steps towards my goal of creating a stunning website definitely resulted in some less-than-desirable side effects. Or I should more accurately say, I didn’t really have a process at all. When I first started creating websites for myself back in the day however, my process was a complete mess. While jumping straight into the Squarespace platform, picking a template, changing styles and fiddling around with content layout may be tempting, there’s a much better way to go about things.Īs a Squarespace website designer, I’ve lost count of the number of websites I’ve created on the platform now.
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